MKT2

Database Marketing, Data services &
Software Development

Marketing is not about hypnotizing people into buying products or services. Marketing is about helping people get what they want!

For that reason, we developed products and solutions that give you the ability to promote your products to the audiences that are most likely to buy them and we offer services that give you the means to get your message across.

 

DATABASE MARKETING

Use our tools to make your campaigns visible to your customers. You can choose to do it yourself using Campaign Creator® and Digital Display Network®, or rely on our professional online marketing services.

DATA SERVICES

Our Data Mining and Data Segmentation services enable you to sort through your data, while our Business Intelligence tools bring it all together to extract, aggregate and present information clearly and simply.

SOFTWARE DEVELOPMENT

Specific business needs require tailored solutions. We develop custom web & mobile applications, intranet solutions, and provide systems architecture, database design and project management services.

 

BUILD YOUR OWN MARKETING INFRASTRUCTURE

Campaign Creator is an Intelligent, dynamic tool that makes it easy to unlock deeper insights about your audiences in real time so that you can engage in meaningful, personalized interactions with your customers.

Gain a comprehensive view of your customer base and use an audience-first marketing approach to develop a real conversation with consumers.

Centralize customer data, develop rich customer profiles and accurately refine your segments to create targeted marketing campaigns or to forecast audiences before committing to marketing tactics.

 
 

CENTRALISE
THE REAL DATA

collect and create combinations of relevant customer attributes

define distinctive customers segments for targeted campaigns

combine multiple segments of customers for very specific campaigns

CREATE
THE REAL MESSAGE

create your communication messages based on your own templates

use Ad Creator to create personalized media and promotional materials

use them online or choose to print/export for offline usage.

 

DISEMINATE
IN REAL TIME

enhance and optimize your communication process

understand client services and customer retention

distribute via EMAIL, SMS, GOOGLE or through FACEBOOK (re)marketing campaigns

ANALYSE
THE REAL FACTS

accurately refine your segments and develop rich customer profiles

reconfigure business strategies according with specific audiences

analyze new trends for price segmentation and product developement

 

What are the benefits?

 

CUSTOMER SERVICE
& RETENTION

When trying to determine why a customer prefers you, it's important to know how long he's been your customer, what exactly he purchases from and how frequently he does that.

PRODUCT
SALES

You can promote products they have purchased already (recurring basis), you can promote products they have not yet tried, or you can promote products similar to those they have purchased in the past.

PRODUCT
DEVELOPMENT

You can look at prior behavior to see if it is a desirable product, one that fits the purchasing patterns and needs of your customers. You can also see if the customers have the purchasing power to acquire the new product.

CO-BRANDED
CAMPAIGNS

Create co-branded campaigns with your business partners. Keeping each other's data confidential, you can create campaigns with banks, resellers, partners, or other services providers.

ATTRIBUTES ACQUISITION
CAMPAIGN

Create personalized or custom forms where you ask relevant questions. Turn the answers you get into customer attributes and save them in the database for future segmentations.

REMARKETING
CAMPAIGNS

Use the segments created for retargeting campaigns. Save money by using your budgets to send specific, targeted messages, instead of generic messages based on hunches or browsing history.

 

REDESIGN YOUR MARKETING LANDSCAPE

Digital Display Network is an innovative out-of-home media solution that turns existing surfaces - glass or walls - into digital advertising masterpieces.

You can think of it as a content management system for marketing, that allows you to create a collaborative environment within your network of business locations and offices.

Whether you are starting a new campaign or supplementing an existing one, it can't get any easier, faster or more effective. Our cutting-edge technology and your prime, high-traffic locations provide you the exposure and quality of impression you seek.

 

PEOPLE LOVE WINDOW SHOPPING.
DIGITAL DISPLAY NETWORK IS THE IDEAL WAY TO COMMUNICATE
TO POTENTIAL CUSTOMERS.

ADVERTISE
YOUR PRODUCTS

Spread the word about special discounts, clearances, sales, and hours of operation.
Give potential customers something to look at and change things up every day to attract attention and new customers.

CREATE
YOUR PROMOTIONS

Create instant advertising campaigns with the Ad Creator module and run multiple spots with your desired products or entire product line

SUPERVISE
YOUR NETWORK

Create new locations or manage existing ones. See what ads are running in each location. Add, edit or delete locations based on your user rights.

SCHEDULE
YOUR CONTENT

Run self created ads on your own network and distribute your media to any location, at any time, and for any amount of time.

 

What are the benefits?

 

Collaborative Environment

Your creative people can work independently, while staying within the company framework for visual and communication, creating their own media, based on your company's visual identity and communication rules.

Pre-Approved Content

Use pre-approved templates, pre-approved media/image libraries and pre-approved content that you can change based on the product promoted and target audience... all in the span of a few minutes.

Quick Response

Fast creation and distribution of advertising materials allow you to respond quickly to changing market conditions. Say goodbye to lead times! No more waiting for creation, proofing, approval, printing, shipping and installation.

Targeted Media Creation

Create different media for different geographic locations and different target audiences. Create and run multiple creative spots to advertise your entire product line or selected products and influence decisions closer to point of sale than any other medium.

 

AN UNIQUE TOOL FOR INSTANT ADVERTISING

INTEGRATED TOOL

Ad Creator is an integrated tool that allows you to create promotional materials for your campaigns. Your creative people can work independently to create their own media while staying within the company framework for visual and communication rules.

PRE-APPROVED TEMPLATES

Use pre-approved templates, pre-approved media/image libraries and pre-approved content that you can change based on the product promoted and target audience. All in the span of a few minutes.

 
 

CUSTOM MEDIA

Create different media for different geographic locations and different target audiences, or run multiple creative spots to advertise your entire product line.

FAST ADVERTISING

Say goodbye to lead times! No more waiting for creation, proofing, approval, printing, shipping and installation. Fast creation of advertising materials allow you to respond quickly to changing market conditions.

USE YOUR BUSINESS INTELLIGENCE

 

Results & Efficiency

Measuring the results and effectiveness of your campaigns is just as useful as creating and running the campaigns themselves. Understanding the campaigns by measuring their efficiency, allows you to change or adapt campaign strategy, modify segments and filters, and ultimately create better and more efficient campaigns.

Reporting

Obtain comprehensive reports on the number of campaigns created, their frequency, target groups, etc., plus a series of dashboards that offer management and executives a quick overview of results. Campaigns can be grouped by business units, lines if business or departments, enabling you to measure and report specifically on the performance of each unit.

 

Segments & Behavior

A campaign can be sent to one or to multiple segments. You can see the number messages received, opened, bounced back. You can see the behavior of those who opened the messages and whether they clicked on any enclosed links, enabling you to measure campaign reach and determine behavior.

Trends & Predictions

Trends are calculated based on historical data and buying indices. They help you identify business opportunities based on statistical intervals (season, time, price, buying patterns). Predictions show positive or negative growth, based on purchase details. They intersect with customer attributes to suggest types of campaigns that should be created and their target audiences.

 

SHOWCASE

 

Utilities company - Gas and electricity supplier

SEGMENTATION / MARKETING & COMMUNICATION / STRATEGY AND SOFTWARE DEVELOPMENT / SERVICES FOR CUSTOMER RETENTION & ACQUISITION
ELECTRONIC INVOICING & SETTLEMENT / ELECTRONIC RENEWAL OF EXISTING CONTRACTS

Direct marketing & communication campaigns that use targeted segments, based on the statistic and behavioral attributes of customers.

 
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WEB DEVELOPMENT

BUSINESS & TECHNICAL ANALYSIS

ONLINE MARKETING

 

MOBILE APPS

PROJECT MANAGEMENT

DESIGN

 

SOFTWARE DEVELOPMENT

QUALITY ASSURANCE

DATA SERVICES